New Tech, Eyes Open: Stay Critical of Tech's Shiny New Toys

Pasifika: Stop Falling For AI, Crypto, NFTs and Blockchain Marketing.

New tech has always brought the promise of a better life, a better "me", a better world, etc.

So, it's definitely enticing.

Who doesn't want to only work 20 minutes a week and have an automated email campaign, “drop shipping” business automation AI, make them 48 million dollars a week in "passive income"?

But when you're in the tech game, you learn to be cynical, especially if you have any experience building practical, real-world solutions with the so-called second-coming programming language, or API, or cloud service.

Because when the rubber meets the road, and you meet the rubber, it's usually not as shiny as the tech marketing makes it out to be.

We know this from experience (plus, it's our area of interest, so we tend to stay informed).

This is all fun and games for geeks and tech nerds alike; we'll give each other sh!t for our taste in Operating Systems or hardware (iPhone vs. Android will never die), and so the fun is pretty harmless.

Where it starts getting (dare I say it) "dangerous" is when the tech we're either frothing over or memeing gets out into the normal world, and those folks take it seriously.

It's like they're not in on the joke.

And the jokes stops being funny when the grifters