Skip to main content

July 2026

📅 2026-07-03​

🛠️ Site Improvements​

  • LinkedIn newsletter attribution fix: v2 iframe embed strips referrer/UTM — LinkedIn CTAs route to beehiiv-hosted subscribe page (bee.uncommonengineer.com/subscribe) where attribution is captured; /newsletter auto-redirects LinkedIn traffic with linkedin_hosted_redirect GA4 event; vanity path /newsletter/linkedin/ → medium=post
    • /newsletter embed forwards URL utm_medium from link hops (guide, banner, blog) before defaulting to newsletter-page
    • Granular mediums only: profile, featured, pinned, post, referral (referrer-only legacy links)
    • Canonical URLs in siteConstants.js → LINKEDIN_NEWSLETTER_URLS; frozen post CTAs in LINKEDIN_POST_CTA_STRINGS

🛠️ Site Improvements​

  • GEO / answer-engine findability (Task 8): AI crawlers explicitly allowed in robots.txt; build-time llms.txt curated index; BlogPosting/TechArticle JSON-LD on all blog posts and docs; Pacific AI & Data Sovereignty pillar hub with reciprocal cluster links

🛠️ Site Improvements​

  • Newsletter conversion funnel overhaul: Added site-wide announcement bar, embedded beehiiv forms on homepage and Start Here, new /newsletter landing page, and end-of-guide CTA on all docs pages — every link carries UTM attribution (banner, guide, home, start, newsletter-page)
    • Retired /subscribe via client-side redirect to /newsletter
    • Removed subscriber counts from homepage
    • Hero CTAs now route warm traffic to Start Here (/docs/) with secondary browse anchor
    • Link: Newsletter

🎨 Design Changes​

  • Homepage and docs footer refresh: Subtle newsletter CTA styling on doc footers; homepage hero social icons removed (footer retains Connect links); curated flagship essay and Start Here entry trio replace auto-latest picks
    • Proof strip (Block 8) intentionally deferred until copy is final
  • Homepage newsletter card: Compact beehiiv embed variant crops excess iframe padding so the signup row fits the card grid
  • Announcement bar copy: Replaced “Own your stack” line with newsletter positioning aligned to site copy (AI, power, tech — from inside the machine)

⚡ Performance Improvements​

  • 404 redirect map: Expanded client-side redirects for legacy /subscribe, /documentation/, and stale doc category paths
  • GA-derived 404 redirects: Mapped 111 broken paths from Apr–Jul 2026 analytics export (Substack /p/ slugs, nested hub URLs, old AWS naming, removed blog posts)
  • Count hygiene: Docs and blog counts now computed once at build time with rounded display values shared across homepage and Start Here

This guide worked? Good.

I write like this every fortnight — AI, infra, security. What worked, what broke, what the marketing didn't mention. No polish, no hype. One email a fortnight. Leave whenever.

Get the newsletter →